Customer-centered marketing sees from the customer inward leading to two major advantages.  integrating the problem, its solution, and value into the outbound marketing programs increases their relevance and resonance with the channels and the customer.  Incorporating the problem, its solution, and value into the product increases its uptake, acceptance, and lowers the time to revenue.  time to revenue for considered purchase & technology products is the sum of the time it takes for the customer to:

• Become aware of the problem and to prioritize it as one of the top 3 to solve,
• Discover, research and audit potential solutions,
• Decipher the vendors' product information to extract the advantages,
• Internalize whether the value will be received, and acquire  

Sellers build trust and confidence with the customers by facilitating and thereby shorten their journey to a buying decision.

Services Delivered

• Requirements captured and
• Products defined customer
• Advisory councils formed
• Products roadmap drawn
• Products launched
• Brands created and established
• Value proposition documented
• Messaging DNA propagated
• Sales tools constructed
• Channel programs formed and managed

The internet is a profound medium directly connecting buyers with sellers and both gain from the experience. customers under their own control; explore, investigate, compare, and consider product alternatives.  Control affords them to objectively determine the best value. Sellers gain a highly accurate and detailed buying decision map by incorporating web visits with traditional touch points.

• User, customer, and market requirements documented
• Markets, customers, and competition  modeled
• Products defined
• Product delivery processes designed and executed
• Products priced, placed, positioned, and packaged
• User interaction characterized

Successful marketing and sales organizations are built on structures of disciplined processes and closed-loop measurement systems. the two organizations must synchronize and optimize their activities in order to close the deal.

• Interim executive marketing and sales management
• Closed loop prospect pipeline implemented
• Organizations formed and and developed
• Departments planned and budgeted
• Business planned

Successful marketing and sales organizations are built on structures of disciplined processes and closed-loop measurement systems. the two organizations must synchronize and optimize their activities in order to close the deal.

• User, customer, and market requirements documented
• Markets, customers, and competition modeled
• Products defined
• Product delivery processes designed and executed
• Products priced, placed, positioned, and packaged
• User interaction characterized